Our

brands

The majority of our 22 brands are own brands and it remains our intention to continually expand this range by strategic acquisitions and by developing new brands in-house. In 2016, we acquired Whistles and the franchise rights to Colette and Next, rebranded Fashion Express as The FIX and launched SODA Bloc.

Our brands offer fashionability from relatively low‑risk to higher-risk fashion, and appeal to a broad customer base across a range of LSM groups:

* AMHI: Average monthly household income.
Source: AMPS Individual Databases (2014B, 2015B).
Merchandise % Contribution
category Brands to turnover

Clothing* – fashion

Charles & Keith, Colette, DonnaClaire, Fabiani, Foschini, G‑Star Raw, Markham, Next, Phase Eight, SODA Bloc 43,7%

Clothing – sport

Duesouth, Sportscene, Totalsports 18,8%

Clothing – value

Exact, The FIX 11,0%

Cosmetics

Foschini 5,2%

Homeware and furniture

@home, @homelivingspace 6,4%

Jewellery

American Swiss, Foschini, Mat & May, Sterns 7,0%

Cellphones

American Swiss, Charles & Keith, DonnaClaire, Duesouth, Exact, Fabiani, Foschini, G-Star Raw, hi, Markham, Mat & May, SODA Bloc, Sportscene, Sterns, The FIX, Totalsports 7,9%
* From the 2017 financial year, Whistles will add to the clothing merchandise category.

OUTLETS BY BRAND 2016

brand OVERview

Brand offering     Target audience
@home offers a comprehensive range of premium fashion homeware needed to equip and decorate a stylish modern home.
Men and women
@homelivingspace offers a comprehensive range of contemporary homeware and furniture for lounge, dining, bedroom, office and outdoor.
Men and women
Duesouth offers apparel, footwear, equipment and technology to the informed, urban adventurer who shares a passion for the freedom of the outdoors.
Men and women
Fabiani offers high-quality fabric and exceptionally cut suits and is renowned for its combination of style, quality, passion and the unexpected pop.
Men
G-star RAW offers authentic denim wear and is renowned for its fusion of high-level craftsmanship with street‑level edge.
Men and women
Next offers exquisitely designed and premium quality apparel and accessories for children, inspired by the latest trends.
Boys and girls (ages 0 – 12)
Phase Eight offers stylish and contemporary daywear, bridal wear, occasion wear, evening wear, holiday wear and accessories and is renowned for its high-quality fabric used for an impeccable cut and fit.
Women
Whistles offers contemporary fashion and is renowned for its quality and luxury detail.
Men and women
American Swiss offers luxury jewellery, watches and accessories and is renowned for its inspirational, exciting and indulgent retail experience.
Men and women
Charles & Keith offers international footwear, handbags and accessories and is renowned for its unique fashion‑forward collection for the urban trendsetter.
Women
hi offers a range of connected lifestyle products and is renowned for its must-have mobile technology hardware and related accessories including cellular phones, notebooks, tablets, headphones, accessories, data, prepaid and contract airtime.
Men and women
Mat & May offers lifestyle accessories including leather bags, wallets, sunglasses and cellphones for the urban, fashion-savvy consumer.
Men and women
Sportscene offers sports-inspired footwear, apparel and accessories and is renowned for its blend of street-credible sports brands.
Men and women
Totalsports offers a broad range of apparel, footwear and equipment that focuses on football, running, fitness and rugby.
Men and women
Colette has become the essential destination for accessories and is renowned for jewellery and statement bags that embrace the pace of fast fashion.
Women
DonnaClaire offers smart casual clothing, accessories, lingerie, footwear, cellular and cosmetics that is dedicated to fuller‑figure women and is renowned for its plus-size expertise.
Women
Foschini offers good value smart, casual, denim, leisurewear, accessories, lingerie, footwear, cellular, cosmetics, fine jewellery and kidswear, and is renowned for its fashionable and contemporary clothing in a modern environment.
Women and children
Markham offers on-trend smart and casual wear, including footwear, accessories, cellphones and fragrances and is renowned for its cool, youthful, fresh, vibrant and fun environment.
Men
SODA Bloc offers denim, tees, dresses, skirts, shorts, gadgets and stationery, shoes and accessories to kit out tweens and is renowned for its coolest fashion fits for their generation.
Boys and girls (ages 9 – 16)
Sterns offers contemporary and classic bridal and gift jewellery and is renowned for its exceptional quality, craftsmanship and design.
Men and women

Exact offers great value everyday essentials and is renowned for its trend‑appropriate range of quality, well‑priced contemporary fashion for the whole family.

Men, women and children

The FIX offers on-trend fashion, footwear and accessories and is renowned for its hot products at great prices.

Women