TFG offers prominent lifestyle brands to consumers across the majority of LSM groups, from value to upper market. We are one of the foremost independent chain-store groups in South Africa, with the company established in 1924 and listed on the JSE in the soft goods retail sector since 1941 – a legacy of 75 years as a listed entity.
Our range of 22 retail brands offers clothing, jewellery, cellphones, accessories, cosmetics, sporting and outdoor apparel and equipment, homeware and furniture. 57,2% of the 2016 turnover is in the form of cash sales to customers, with the balance being from our own in-house credit offering. Credit is currently offered to our customers in South Africa and in Namibia, Botswana, Lesotho and Swaziland. In addition to retail turnover, revenue is also generated from interest received on customers’ store cards and through various customer value-added products, which are primarily sold through our 1 500-seat call centre. Seven of our brands offer goods for sale through our e-commerce channel. For a graphical representation of our 2016 turnover split by cash and credit sales, as well as by merchandise category, please refer to the graphs below.
TFG has a physical presence in 31 countries spanning five continents. Our most significant markets are South Africa, Namibia and the United Kingdom, including Ireland. In South Africa we operate through 2 286 stores, with the majority of merchandise sold under our own brand names.
We have an in-house design and manufacturing facility, which coordinates production through our own factories and through various independent cut, make and trim (CMT) factories.
OUR STRATEGY AT A GLANCE
We will offer our customers a range of compelling rewards. Alternative credit products will be investigated that will appeal to our changing customer base.
We will deliver superior customer experiences across our retail brands.
We are committed to embedding a performance-based culture that will ensure that we attract and retain the best talent in the industry.
Our brands will optimise their supply chain capability, including their suppliers, buying processes and quick response.
We will optimise the flow of goods from source to customer to enhance the customer experience.
We will be the leading lifestyle retailer in Africa whilst growing our international footprint.
We will deliver an integrated, secure omnichannel customer experience across our various brands.
OUR SHARED VALUE SUSTAINABILITY STRATEGY IS AIMED AT SUPPORTING OUR BUSINESS STRATEGY BY DEVELOPING TANGIBLE LINKS WITH OUR STRATEGIC ENABLERS, NAMELY:
Local supply chain development
Governance, ethics and accountability